Film Exhibition: The Italian Context

Damien Pollard; Edward M. Bowen

Film Exhibition
The Italian Context

Edited by Damien Pollard and Edward Bowen

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Moving Image 16

Legenda

2 September 2024 • 394pp

ISBN: 978-1-839541-99-5 (hardback) • RRP £95, $120, €120

ISBN: 978-1-839542-00-8 (paperback, forthcoming)

ISBN: 978-1-839542-01-5 (JSTOR ebook)

ContemporaryItalianFilm

Film exhibition encompasses all the ways in which film texts are placed in front of audiences, and it has taken myriad, varied forms in Italy. For example, in the early days of cinema travelling projectionists exhibited films in urban centres and throughout the countryside, while in the 1920s and 1930s a network of Fascist youth groups actively circulated and screened films across Italy. As the twentieth century progressed, commercial exhibition was increasingly controlled by cinema chains, yet independent cinemas and film events remained vibrant. At the turn of the millennium, Italy’s single-screen cinemas gave way to urban multiplexes, and more recently both have been challenged by online streaming and covid-19. The history of exhibition practice in Italy frames movie-going in political, economic, legal, sociological and architectural terms, and it provides a fascinating insight into cinema’s enduring inextricability from wider issues of social space and cultural life.

Damien Pollard is Lecturer in Film at Northumbria University. Edward Bowen is Assistant Professor of Italian at the University of Kansas.

See news item: The Diffusion of Italian Film (13 September 2022)

Contents:

1	Introduction Edward M. Bowen, Damien Pollard	Cite
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2	Practices of Film Exhibition in Ascoli Piceno from its Origins to World War Two Ilaria Puliti	Cite
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3	Screening Programmes and the Circulation of Films in the Fascist Cine-Clubs Andrea Mariani	Cite
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4	Imperial Entertainment: Mapping Colonial Film Screenings in Fascist Italy (1922–43) Gianmarco Mancosu	Cite
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5	Italian Cinema Circuits Between Public and Private: The ENIC/ECI Case Paola Dalla Torre, Elena Mosconi	Cite
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6	Licensing Policy and the Urban-Rural Distribution of Movie Theatres in Italy: The Case of Brescia Virgil Darelli	Cite
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7	Film Programming, Cinema Management and Distribution in Udine from 1946 to 1955 Eleonora Roaro	Cite
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8	‘In Italy, We Also Have Rules’: Promotional Strategies and Cinematic Imagery from Magazines to Cinema Halls. The Case of Cineriz and La dolce vita, 1956–66 Silvia Magistrali	Cite
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9	Drive-in all’italiana Faye Metcalfe	Cite
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10	Conquering Film Exhibition in Postwar Rome: The Practices of Giovanni Amati’s Cinema Chain Edward M. Bowen	Cite
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11	The Missing Link: Regional Distribution and Exhibition in Post-war Italy Francesco Di Chiara, Paolo Noto	Cite
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12	‘Nuovo cinema inferno’: The Ritz, a Red-Light Cinema in Parma Carlo Ugolotti	Cite
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13	To the Cinema, and Beyond! Luigi Cozzi, Sci-Fi Exhibition and Starcrash Damien Pollard	Cite
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14	Multi-screen Cinemas in Rome from the 1990s to the Early 2020s Alberto Lo Pinto	Cite
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15	Crisis or Opportunity? Public Funding and Business Strategies of Italian Cinemas in the Face of COVID-19 Mariagrazia Fanchi, Maria Francesca Piredda	Cite
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16	A 1980s Video Archive: Streaming Italian Film on YouTube Dom Holdaway	Cite
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Bibliography entry:

Pollard, Damien, and Edward Bowen (eds), Film Exhibition: The Italian Context, Moving Image, 16 (Legenda, 2024)

First footnote reference: ³⁵ Film Exhibition: The Italian Context, ed. by Damien Pollard and Edward Bowen, Moving Image, 16 (Legenda, 2024), p. 21.

Subsequent footnote reference: ³⁷ Pollard and Bowen, p. 47.

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Cite this volume in MHRA author-date style

Bibliography entry:

Pollard, Damien, and Edward Bowen (eds). 2024. Film Exhibition: The Italian Context, Moving Image, 16 (Legenda)

Example citation: ‘A quotation occurring on page 21 of this work’ (Pollard and Bowen 2024: 21).

Example footnote reference: ³⁵ Pollard and Bowen 2024: 21.

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Film ExhibitionThe Italian Context

Edited by Damien Pollard and Edward Bowen

Film Exhibition
The Italian Context